Introduction

The Cloud Cost Management market is crowded and has plenty of vendors to choose from. That being said, options are drastically reduced when it comes to supporting the use-cases of Managed Service Providers or MSPs. MSPs have a distinct, separate set of needs and only a small fraction of the overall vendor market can support what's required for the complexity, scale and product requirements to cater to MSPs.

In this guide we'll cover what matters to MSPs and what options you have available.

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What matters for Cloud Cost Management for MSPs?

There are a few key things that matter for Cloud Cost Management as it related to MSPs.

• Managed Account Support As an MSP oftentimes has tens, hundreds or even thousands of clients, you need to make sure you have self-service ability for being able to create new managed accounts when you bring on a new client.
• Re-rating / re-tiering support MSPs make money off of the spread they get as a discount from the cloud infrastructure providers and ultimately what they charge their customers at list pricing. The FinOps or cloud cost management platform of choice must have robust re-rating/re-tiering support.
• Invoicing This is an optional set of functionality for MSPs but if you're looking for an all in one solution, you'll want to ensure that the platform can produce and sent out invoices to your managed accounts or clients.
• Currency Conversion In the event that you're not a US-based entity or have a need to do foreign currency exchange support as the infrastructure providers predominantly have costs denominated in USD, you'll want to ensure your FinOps platform allows for currency management.
• API / Terraform Support If you're orchestrating your platform across a large number of clients you'll want to ensure there is strong programmatic support via API and Terraform.
• Design and ease of use When you give your clients a tool you'll want to ensure that the platform has strong, modern UI and UX to allow them to self-service the information they need. Clunkier or older platforms can result in more support cases for you and a poor experienece for the client.
• Pricing Cloud Cost Management vendors can be expensive. They typically charge a percentage of your cloud spend being tracked so you'll want to ensure you're getting a reasonable rate on what that percentage is.

The Top FinOps Platform for MSPs in 2025

The set of tools that are available for MSPs looking for a FinOps platform are more limited. The comprehensive set of options are available below

1. Vantage

Vantage is the definitive leader for MSPs looking for a modern cloud cost management platform. It has modern UI/UX, full support for re-reating and re-tiering underlying billing data and all the bells and whistles you could need when it comes to currency conversion, invoicing and API/Terraform support. It's becoming the de-facto new choice for MSPs and seems to be benefitting from the fact that there is little investment going into this portion of the market outside of them.

Highlights:

• Extremely fast product release cadence.
• Market leader for providers supported.
• Market leader for AI/API/Terraform support.
• Strong case studied from existing customers, including an example from Playground Tech here.
• Remarkably, the cheapest option in market despite being the best product as well.

2. CloudHealth by VMware

CloudHealth is the juggernaut in the space but solidly a strong number two behind Vantage. CloudHealth started 2012 and has been on a ten year long journey where it has also changed hands multiple times, first being owned by VMWare and now being owned by Broadcom. They have a strong set of customers and paved the way for the space but have drammatically slowed down product innovation since they've been acquired. That being said, they still check some boxes for larger enterprises but can be hard to set up and adopt.

Highlights:

• Been around for 10+ years
• Built up some functionality over the years and has some foundation, but product development has slowed.
• Only relevant for large Enterprises with considerably large deployments.
• No API/Terraform/AI support. Everything is point and click.
• Twice the price of Vantage

3. Umbrella

Umbrella is a smaller player in the market that was spun out of Anodot. They have a more modern UI/UX but lack many of the features and functionality that you'd expect from a MSP cloud cost management platform. They advertise something called "Credit Management" which is a watered-down version of re-rating/retiering. The company is also based in the EMEA region so may have time zone issues when it comes to support.

Highlights:

• Modern UI/UX
• Limited product functionality
• No Terraform support
• Might be more relevant to companies based in EMEA

5. Ternary

Ternary is a startup that has limited traction in terms of customer adoption but does have a devoted MSP product that is catered more towards Google Cloud. If you're an MSP that is heavy on GCP, you may want to consider them but their support for AWS and Azure is more limited that other providers in market. The company is among a newer batch of startups focused on cloud cost management in the space.

Highlights:

• Slightly better UI/UX than generation 1 providers.
• Strong Google Cloud support but limited support for other providers.
• No Terraform or AI support

5. CloudCheckr

The final option on the list in CloudCheckr which is a platform to avoid. The company has been acquired twice as well, much like its CloudHealth counterpart. Customers report on data delays, sometimes taking up to 48 hours to have reports actually update with fresh data. In addition, customers have reported waiting up to 8 days into the new month to have cost data finalized. The UI/UX is clunky relative to most other providers in market. It's unclear if CloudCheckr's MSP product is even being invested in. Lastly, its very expensive.

Highlights:

• Avoid for performance concerns.
• Avoid for product development cadence.
• More expensive than most options in market.

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The Bottom Line

For MSPs looking to source a new tool or transition over from one of the first generation options, Vantage is the clear leader. It checks all the boxes and is a strong recommendation for all new Managed Service Providers looking for a tool.

Frequently Asked Questions

Q: What is the best FinOps tool for Managed Service Providers in 2025?
A: Vantage is the clear definitive leader both for organizations choosing their first FinOps platform as well as transitioning from another provider.

Q: What is pricing for a FinOps tool for MSPs?
A: Most providers charge 2-3% of costs tracked. That being said, Vantage charges a reduced rate at 1%.

Q: Which FinOps tools support multi-cloud environments?
A: All have multi-cloud support in some capacity. Vantage, CloudHealth, and CloudCheckr all have very strong multi-cloud support. Ternary has strong Google Cloud support.

Q: Which FinOps tools have MCP support?
A: Only Vantage has MCP support.

Q: Which FinOps tools have Terraform Provider support?
A: Only Vantage has Terraform provider support.

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